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How can we enhance Dollar General
shopping experience?
INSTITUTE OF DESIGN
Through IIT Institute of Design, we researched Dollar General's shopping experience to translate customers' pains and needs into business opportunities for its digital offering. Through a combination of primary and secondary research, we identified four opportunity spaces for Dollar General to explore in the immediate future. These were supplemented by a set of design principles to guide digital products' future improvements.
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Opportunities

Opportunities

Opportunities
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